Exploiting Chaos

150 Ways to Spark Innovation During Times of Change

150 Ways to Spark Innovation During Times of Change - an award-winning business innovation book by Jeremy Gutsche, CEO of Trend Hunter

Issue link: http://book.trendhunter.com/i/42053

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CULTURE OF REVOLUTION · Customer Obsession If you want to be remembered, invoke an emotional connection . . . DO YOU RECOGNIZE THIS PHOTO? For many, the image of Iron Eyes Cody evokes a sharp memory of the Keep America Beautiful ad cam- paign. Titled "Crying Indian," the ads featured Iron Eyes Cody shedding a tear aſter a motorist throws trash from a speeding car. 104 Although the image dates back to 1971, people remember Iron Eyes Cody because he makes an emotional connection. Ironically, Cody was actually an Italian named Espera de Corti, but that's not really the point. By creating an emotional connection, the memory of your message can become timeless.

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