Exploiting Chaos

150 Ways to Spark Innovation During Times of Change

150 Ways to Spark Innovation During Times of Change - an award-winning business innovation book by Jeremy Gutsche, CEO of Trend Hunter

Issue link: http://book.trendhunter.com/i/42053

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Fire people for not failing WHEN PEOPLE ARE NOT FAILING, they are not innovating. Accord- ingly, the most successful leaders look at failure as a beacon of success. In Weird Ideas That Work, Robert Sutton talks about the early days of MTV, a Warner subsidiary. At the time, Warner was trying to break free of its more traditional programming. To get people to think differently, chair- man Steven Ross would fire people for not making mistakes.36 Using the same concept, but in a more positive way, Microsoſt waits for people to have one large, public failure before promoting them. IBM founder Thomas Watson, Sr. also shared this philosophy when he re- ceived a resignation call from a manager who had made a $10 million mis- take. Watson rejected the resignation, saying "You can't be serious, we just spent $10 million educating you." Even Michelangelo understood the importance of pushing limits to create something magnificent: "The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it." Use failure as a benchmark for thinking big. 99

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